Appraisal Perspective on Attitudinal Analysis of Public Service Advertising Discourse
نویسندگان
چکیده
منابع مشابه
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An Investigation of Advertising Appeal on Consumer Response in Service Advertising
Advertising appeal plays a significant role in the execution of advertising. In service advertising, they are of more importance because of the peculiar characteristics of services. This study attempts to investigate the impact of emotional and rational appeal on service advertising. This study also studies the impact of typology of service as a moderating variable in the relation of advertisin...
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ژورنال
عنوان ژورنال: English Language and Literature Studies
سال: 2013
ISSN: 1925-4776,1925-4768
DOI: 10.5539/ells.v3n1p55